The gun control brain trust released their marching orders for their minions who attempt to counter those of us who use facts and the Constitution to protect Second Amendment rights. To save everyone the time of reading the entire garbage pail of counter-factual lunacy, here are the key points from the manual linked below.
PREVENTING GUN VIOLENCE THROUGH EFFECTIVE MESSAGING
Key Messaging Principles:
§ ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN ARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL FOOD FIGHT IN WASHINGTON OR WONKY STATISTICS.
§ TELL STORIES WITH IMAGES AND FEELINGS.
§ CLAIM MORAL AUTHORITY AND THE MANTLE OF FREEDOM.
§ EMPHASIZE THAT EXTRAORDINARILY DANGEROUS, MILITARY-STYLE WEAPONS ARE NOW WITHIN EASY REACH ACROSS AMERICA.
§ EMPHASIZE THAT AMERICA HAS WEAK GUN LAWS AND DON’T ASSUME THAT PEOPLE KNOW THAT.
§ CHALLENGE THE NRA ON YOUR TERMS, NOT THEIRS.